'Ring Road') is a privately held Icelandic media company that operates an online newspaper, hringbraut.is.
It previously operated a television station free to air, non-subscription, reaching 98% of all households in Iceland.
"We believe there is room for a broad and informative talk show Channel, backed up by a diverse website, open to all Iceland's potential, for the benefit of homes and businesses, with experienced staff at the helm.
When Hringbraut started, it sent out a press release explaining its policy and purpose:"Hringbraut is a new, diverse and free television and web site that focuses on dynamic and informative discussion on national issues, culture, homes, health and lifestyle.
In particular, the media is, meant to be a source of constructive dialogue on reforms of home and business, where tolerance and broad-mindedness should guide its writings and programming, along with objectivity and human respect.