Hsin Tung Yang

'new horizons') is a food service company and retailer[2] based in Taipei, Taiwan.

[3] In recent years the company has expanded production into dried mullet roe and various Chinese tea snacks.

[3] In 1988, the company had expanded to 46 branches in Taiwan, Hong Kong, Canada, and the United States, producing over 3600 varieties of food items.

[4][8] In May 2008, the company's pork sung was pulled from supermarket shelves in Hong Kong after the asthma drug clenbuterol was found in its products.

[9] In April 2010, it became one of the first retailers to begin accepting payment using the EasyCard, a contactless smart card already in use on the Taipei Metro system.