Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for "porthole".

[2] Crocco, preoccupied by his own design work and many activities for the Hand-in-Hand Foundation, a charity helping deprived children all around the world, set out to look for someone to who oversee Hublot.

Upon his arrival, Biver set about creating a new flagship collection that was unveiled in Basel in April 2005, with the Hublot "Big Bang" chronograph.

United States locations include Bal Harbour, Beverly Hills, Boca Raton, Dallas, Houston, two in Las Vegas, New York, Palm Beach and Scottsdale.

[citation needed] In April 2008, luxury goods group LVMH announced it had acquired Hublot from Crocco for an undisclosed fee, adding to its existing portfolio of watch brands including TAG Heuer.

[9] Later, Hublot started endorsing some top football clubs like FC Bayern Munich, Juventus, Paris Saint-Germain, Ajax Amsterdam.

The Hublot movement officially joined the National Museum's collection on 5 April 2012, and will now be on display alongside the remains of the original mechanism.

At the opening ceremony for its first store in Beijing, Biver introduced Jet Li as Hublot's next brand ambassador.

Other brand ambassadors have included Formula 1 driver Ayrton Senna's family and Institute; world's fastest man Usain Bolt;[23] designer Samuel Ross;[24] France and PSG player Kylian Mbappé; football player Pelé; American boxer Floyd Mayweather, Indian cricketer Rohit Sharma and formerly, the Manchester United football team, golfers Dustin Johnson, Justin Rose and Patrick Reed.

These include 2018 Ballon d'Or winner Ada Hegerberg, football coaches José Mourinho, Gareth Southgate, and Didier Deschamps, tennis players Simona Halep and Elina Svitolina, chefs Yannick Alléno and Paul Pairet.

Formula One Management President and CEO, Bernie Ecclestone, was attacked by four men and had his Hublot watch stolen.