In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of its Home Outfitters chain, the HBC Rewards program was introduced in April 2001.
In 2012 and 2013, all but three Zellers locations across Canada shuttered, to be replaced by Target, Walmart or other retailers.
Points could still be earned at Zellers during the stores' liquidations, and the HBC stated that its Rewards program would continue to exist at the Bay and Home Outfitters.
Purchases made with a customer's HBC Credit Card or Mastercard doubled the points earned.
[4] In 2022, Hudson's Bay Rewards ended their point-conversion partnership with Air Miles.