It began airing on ANN on February 4, 2018, succeeding Kirakira PreCure a la Mode in its timeslot.

[1] 13-year-old Hana Nono, a girl who aspires to be seen as a mature big sister figure, is beginning middle school in Hagukumi City when she encounters a strange baby named Hugtan and a hamster-like fairy named Harryham Harry, who appear from the sky.

Together with Saaya Yakushiji and Homare Kagayaki, and later joined by Emiru Aisaki and Criasu android Ruru Amour, they form the Hug!

"Criasu" (クライアス, Kuraiasu) is derived from Kurai Asu (暗い明日) which can be translated as "Dark Tomorrow".

The employees of the Criasu Corporation's Azababu Branch Office (あざばぶ支社, Azababu Shisha) have the power to draw out energy from people by using the Negative Wave (ネガティブウェーブ, Negatibu Uēbu), allowing them to create monsters called Oshimaida.

[21] The series was officially announced on November 28, 2017[22] and began airing on All-Nippon News Network stations in Japan including ABC and TV Asahi from February 4, 2018, replacing Kirakira Pretty Cure a la Mode in its timeslot.

Mirai✩Dorīma) performed by Rie Hikisaka, Rina Honnizumi, and Yui Ogura, while the second ending theme is called "HUG!

A manga adaptation illustrated by Futago Kamikita was serialized in Kodansha's Nakayoshi magazine between February 2 and December 28, 2018.

in the crossover film, Pretty Cure Super Stars!, which was released in Japan on March 17, 2018.

PreCure, was released by Bandai Namco Entertainment for the Nintendo Switch in Japan on November 21, 2018.

[28][29][30] The film All Stars Memories topped Japanese box office records in its first release in theaters.