Hugh's Chicken Run is a programme as part of Channel 4's 'Food Fight' series in which celebrity chef Hugh Fearnley-Whittingstall launched the campaign to encourage more consumers to demand free range chicken.
In the series, Fearnley-Whittingstall set about the highlighting the differences in standards by creating his own intensive and free range chicken farms; as well as mentoring a community project in Axminster.
Fearnley-Whittingstall heralded the campaign a success when he managed to get to the point where the majority of the whole fresh chicken consumed in the town of Axminster was free range.
[1] A poll carried out for the RSPCA, 73% of adults claim that they now only buy birds that have "higher welfare" conditions, such as the RSPCA's freedom food scheme, free range or organic[2]
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