Hugo Borst (born 15 June 1962, Rotterdam) is a Dutch writer, editor, TV personality and critic (best known for his football critiques).

He now writes columns for the Algemeen Dagblad (mostly about Football) as well for the magazine Esquire, about love and sex.

An avid Sparta Rotterdam supporter, he was a regular guest in the soccer discussion program Studio Voetbal as well as regular guest in the current affairs program De Wereld Draait Door.

In 2011, Borst ceased all writing and television activities, claiming he was mentally exhausted.

[1] During the 2014 World Cup Borst is appearing on Nederland 1's "Studio Brasil" as a pundit.