Written and produced by Carl Brave, the song is the second collaboration with Noemi after "Makumba", which was included in the singer's digital and streaming re-release of her album Metamorfosi.

[3][4] Noemi explained the decision to collaborate again:[5]"In this past year, Carlo and I have formed a sincere relationship of artistic esteem and have become friends.

[6] Silvia Gianatti, reviewing the song for Vanity Fair Italia, reported that the collaboration reflects the personalities of the two artists, namely the "lightness that is mixed with a gaze that they share and that focuses on small things.

[8] Alberto Muraro of All Music Italia described "Hula-Hoop" as a song with "both an ironic and romantic flavor" in which it "speaks of the metaphor of life, which with its difficulties keeps us all as in balance".

[9] For the same publication, Fabio Fiume found "similarities with last year's "Makumba", in a 1960s key" and that "the aside is not pushed to the power level, but arranged in a lifted way".