Hummer (stylized in all caps) is an American brand of pickups and marketed in 1992 when AM General began selling a civilian version of the M998 Humvee.

[5][6] The pre-production versions of the EV began November 2021 after a $2.2 billion investment to build a variety of all-electric vehicles in GM's Detroit-Hamtramck assembly plant.

Having the same structure and most mechanical components, the civilian Hummers were finished in automotive gloss paint, adding passenger car enhancements such as air conditioning, sound insulation, upgraded upholstery, stereo systems, wood trim, and convenience packages.

The H3 was built in Shreveport, LA, alongside the Chevrolet Colorado and GMC Canyon pickups, with which it shared the GMT-355 platform (modified and designated GMT-345).

[13] On October 10, 2006, GM began producing the Hummer H3 at its Port Elizabeth plant in South Africa for international markets.

[18] After GM announced that same day that the sale was to an undisclosed Chinese company,[19] CNN and the New York Times identified the buyer of the Hummer truck unit as China-based Sichuan Tengzhong Heavy Industrial Machinery Company Ltd.[18][20][19] Later that day, Sichuan Tengzhong itself announced the deal on their own website.

[25] The financial markets posed problems for established borrowers and even more for Tengzhong, a little-known company from western China, at the same time as the potential value of the Hummer brand continued to decline, given high fuel prices and weak consumer demand.

However, on April 7, 2010, this attempt failed as well, and General Motors officially said it was shutting down the Hummer SUV brand and offering rich rebates in a bid to move the remaining 2,200 vehicles.

[29] In mid-2019, rumors began to circulate that General Motors was considering reviving the Hummer nameplate in 2021, as the market for off-road vehicles was reaching historic levels of sales.

"[30] Credibility to the earlier reporting began to solidify after the conclusion of the 2019 General Motors strike, as contract negotiations led to the commitment by GM of saving its Detroit-Hamtramck facility from closing by investing in and retooling it to build future electric trucks and SUVs; the products were to be built on GM's upcoming "BT1" electric truck platform.

"[31] Industry insiders claimed they had sources saying that the "M-Brand" was a Hummer, because a revival of the brand with established name recognition would help reduce marketing costs.

[34] On November 21, 2019, General Motors CEO Mary Barra confirmed that GM would be releasing an electric pickup truck in the fall of 2021, but did not name the brand under which it would be built.

[36] On January 30, 2020, GM released a series of short videos revealing the return of Hummers in the form of electric SUV and truck models marketed under the GMC brand.

Released for the civilian market in 1992, this vehicle was designed by American Motors' AM General subsidiary to meet U.S. Military specifications that were issued in 1979.

Led by off-road racer Rod Hall, Team Hummer competed in the stock classes of both BitD and SCORE, with specialized racing shock absorbers, tires, and other modifications, along with mandatory safety equipment.

Various companies have licensed the Hummer trademarks for use on colognes, flashlights, bicycles, shoes, coats, hats, laptops, toys, clothing, CD players, video games and other items.