Hur Young-in (born 1949) is a South Korean entrepreneur and chairman of SPC Group, which owns brands such as SPC Samlip, Paris Croissant, Paris Baguette, Baskin-Robbins and Dunkin' Donuts operations in South Korea.
Paris Baguette now operates stores in 7 countries, including the United States, the world's largest market, and China, Singapore, Indonesia, Vietnam, Cambodia, as well as France, the top country in bakery and the home of baguettes.
Upon successfully growing his franchise business in South Korea and abroad, Hur founded the parent company, SPC Group in 2004, and relocated his subsidiaries, Paris Croissant, Samlip Food Corporation (now renamed SPC Samlip[1]), and BR Korea.
[2] For his contribution of spreading bread as a staple in South Korea, he received the Ordre National du Merite l'Officier and the Merite Agricole Chevalier from the French government in 2010 and 2012 respectively.
[3] The 2010 Korea Broadcasting System television drama Bread, Love and Dreams is based on Hur's experience as a child overcoming hardships to make quality bread and grow his business.