[1][3][7][8] The band partnered with iTunes US for their "single of the week" promotion, allowing free legal download of the song for seven days after its release.

Wade said of the track, "'Hurricane' started as a catchy up-tempo pop song and then transformed into this electric, energetic rock song that was very reminiscent of our first album...I feel like it is the backbone of the record, and was the catalyst that brought our band back around full circle".

[11] Background A music video was filmed on December 20, 2014; directed by Thomas Kirk with Matt Hayslett as the cinematographer, it was unveiled by Billboard.com alongside the song.

[12][13] According to Wade, "[t]he video depicts two people working out their problems in a scene of chaos, which takes place in a prison.

After arguing with her lover, a police officer moves them to a jail cell adjacent to the band's, where they begin to fight.