[1] Following this its subtitle was redesigned as tidskrift för hemmet och kvinnan (Swedish: magazine for the home and the woman).
[4] A pattern department was also formed belonging to the magazine after its acquisition by Åhlén & Åkerlund[5] which became part of Bonnier Group in 1929.
[1] The magazine was among the popular periodicals in the country[7] and reached its highest circulation in 1970 selling 290,000 copies.
[10] In the period between 1930 and 1950 the first ten of its total 60–80 pages included the advertisements of household appliances, make up products, food, language courses and bikes.
[11] The magazine also included the following sections: recipes, home decoration, news, and short stories.