By 1957, the number of retail shops grew to about 100 and the company changed its focus from mass produced ware to high quality premium confectionery.

[3] Part and parcel of this development was the restructuring of Hussel AG in 1972 into a holding structure with two operating companies: one for confectionery and one for perfume.

[4] In March 2014, Douglas Holding sold Hussel to private equity fund Emeram Capital Partners.

[5] In September 2018, Emeram Capital Partners sold Hussel to the Arko Group, forming Europe’s largest confectionary.

[7] In 2021, due to the COVID-19 pandemic, its brands Arko, Hussel, and Eilles filed for bankruptcy.