Hustle (ハッスル, Hassuru) was a Japanese professional wrestling promotion managed by Nobuhiko Takada.

Hustle can be described as an industry experiment to market the sports entertainment style of professional wrestling in Japan.

Booked primarily by Nobuhiko Takada and Yuji Shimada, the promotion's basic premise pits the babyface, or good guy, Hustle faction whose goal is to “defend the industry”, against Generalissimo Takada's heel, or bad guy, Monster Faction, whose mission is to destroy the sport.

The group once maintained a close affiliation with mixed martial arts promoters PRIDE Fighting Championships when both were owned by Dream Stage Entertainment, or DSE.

The storyline was in response to DSE's bleak future due to financial troubles caused by yakuza scandals; DSE would eventually close doors after Pride Fighting Championships was officially bought out by Zuffa (the organization that owned UFC at the time).

[citation needed] While nobody would say so publicly, they were behind on paying a lot of the wrestlers, and the demise of the promotion has been expected for the last couple of months.

[2] In 2011, the Bleacher Report ranked Hustle No.13 on its list of the 25 worst professional wrestling promotions in history.