[7] In May 2015, Lim parted ways with the agency, following the expiration of her three-year contract,[11] and Signal Entertainment Group, a KOSDAQ-listed company specializing in artist management and television production, acquired Big Hit through a KR₩6 billion convertible bond.

[19] In August, Big Hit and CJ ENM released information stating plans to create a joint entertainment agency, with ownership split 52% to the latter and 48% to the former.

Big Hit would be responsible for selecting and training the artists, while UMG would be in charge of music production, global distribution, and marketing.

[41] Additionally, other UMG artists, including Yungblud, were set to join Weverse, already home to Gracie Abrams, New Hope Club, and Alexander 23.

[42] On February 25, Big Hit announced a ₩4 billion ($3.6 million) investment in a Korea-based AI company, Supertone, that specializes in creating hyper-realistic voices using technology.

[48][49] The corporation invested $950 million (₩1.07 trillion) into the America branch to finance the buyout;[50] $1.05 billion was paid to Ithaca shareholders and bondholders.

[51] BH Odyssey Merger Sub, a newly created subsidiary of Hybe America, facilitated the acquisition, and was later dissolved after the deal's finalization.

[59][60] In November, Hybe entered into an equity-based partnership with Korean fintech company Dunamu to develop a joint venture NFT business for the creation of digital assets.

Chief Brand Officer (CBO) Min Hee-jin was appointed as its CEO and tasked with overseeing the management of the label's first girl group,[h] later announced as NewJeans, which debuted in July 2022.

[66] In January 2022, Hybe published a series of "original stories" featuring boy groups BTS, Enhypen, and Tomorrow X Together in collaboration with Webtoon and Wattpad as part of a planned IP expansion.

[71] The company topped the "Leaders" category and was dubbed "The Pop Powerhouse" by the outlet for its acquisitions, expansion into the digital frontier, and transformative strides in the music industry during the pandemic era.

[74] Hybe signed a multi-year deal with The Walt Disney Company Asia Pacific in July 2022 to provide content showcasing the Korean music and entertainment industries to a global market.

[75][76] Hybe became the largest shareholder of SM Entertainment in February 2023, after it acquired founder Lee Soo-man's 14.8% stake in the company for approximately ₩422.8 billion.

[78] On March 12, Hybe announced that they no longer planned to own the majority stakes of SM Entertainment, said that the bidding war with Kakao could "damage shareholder value.

[82] On August 10, Hybe announced its acquisition of the remaining 51.5% stake from CJ ENM in Belift Lab, making it as a wholly-owned subsidiary.

[95][96] Financials published in March 2019 for 2018, showed a 132% increase in sales compared to 2017, with Big Hit making approximately ₩214.2 billion ($189.38 million).

Various other online and offline content will also be created using BTS IP in response to an increasing demand for Korean-language education in foreign countries.

It manages the social networking and entertainment platform Weverse, which serves as a hub for connecting and expanding all of Hybe's contents and services.

[109] In May 2021, Weverse Company invested in US startup Fave, an F2F platform for fandoms, as part of its plans to strengthen business opportunities in that territory.

[122][123] Braun became the sole CEO in January 2023,[124] subsequently leading the acquisition of the American entertainment company QC Media Holdings in February.

Concurrently, they announced the appointment of Kah Jong-Hyun, former vice president of YG Entertainment, as the CEO of this division and the acquisition of the studio Exile Content.

In her statement she accused Hybe and Belift of refusing to acknowledge the claims of Illit plagiarizing NewJeans' image from music to style, which caused confusion online amongst fans.

[140] Hybe officially reported Min Hee-jin to the police for "breach of trust" on April 24 following evidence retrieved from the audit that she is attempting to gain management of the label.

Hybe later released text messages between Min and ADOR's vice CEO listing a series of methods to take control of the label.

Hybe has also stated that they plan to meet with the legal representatives of NewJeans' members to discuss providing them with psychological and emotional care to support them for a successful return in the future.

She accused Hybe of fabricating her words and revealed that she had filed an internal report in the past because the company failed to address her concerns over their treatment of NewJeans and her as a producer, however, this was ignored by the management.

[150] On January 9, 2025, Chairman Park Jung-kyu of the tech company Davolink alleged in an interview that Min had made efforts to "poach" NewJeans.

He also mentioned that there had been previous discussions between him and Min regarding potential investment and the possibility of NewJeans leaving ADOR to sign exclusive contracts with another company.

[152] On October 24, 2024, Hybe came under scrutiny during a National Assembly audit when Representative Min Hyung-bae of the Korea Democratic Party questioned the company's COO, Kim Tae-ho, about controversial internal practices.

He acknowledged that the content was highly inappropriate and unacceptable, adding that Hybe was "reaching out to each agency individually to offer our apologies directly."