Established in 2001 and headquartered in Norwich, Hypertag supplied proprietary proximity marketing technology to brands.
[1] Hypertag's offered free downloading of digital content directly to consumer's mobile phones, such as, wallpapers, video clips, games, music clips, vouchers, documents, web links, or mobile applications.
The company also implemented it's systems at visitor attractions, owned by the Royal Institution and English Heritage.
[citation needed] As an example, campaign in 2005, posters advertising a new Gorillaz single DARE were established in Sydney and Melbourne, Australia in September 2005.
The posters contained Hypertag technology allowing passers-by to download a 40-second ringtone of the song DARE to their mobile phones.