[6] The Palisade debuted at the 2018 Los Angeles Auto Show on November 28, 2018,[8] having been previewed by Hyundai's Grandmaster concept of June 2018.

The vehicle rated a coefficient drag of 0.33, achieved with an optimised front cooling area with extended internal air guide, aerodynamic underside panels with full front and centre underbody covers, and rear wheel aero deflectors.

Powering all Palisade models is a 3.8-litre Atkinson cycle V6 engine with Idle Stop & Go (ISG).

The K-pop group BTS was chosen as the brand ambassador for the new model of Hyundai and have since been involved in numerous commercials and ad campaigns in South Korea and U.S.[17][18] The Palisade was launched in the Philippines in April 2019.

[33] The Palisade was launched on September 15, 2023 in Vietnam as a local assembled model at HTMV plant in Ninh Bình.

Imported from Vietnam, it is offered in Exclusive 2WD and Prestige AWD trim levels all variants use a 2.2-litre turbo-diesel engine.

[35][36] The updated Palisade debuted for the North American market at the New York International Auto Show on April 13, 2022, for the 2023 model year.

[46][47] Pre-orders began on 20 December 2024, and deliveries in South Korea are anticipated to commence in January 2025.

The exterior design elements includes vertical rectangular LED headlights with LED DRLs, and a thin LED light strip across the upper section of grille, silver-finished D-pillar trim piece on the side, the rear fascia features a minimalistic design, the vertical taillights resembles the headlights, the rear wiper is hidden underneath the roof spoiler, and a faux skidplate on the lower part of the rear bumper with the exhaust pipes tucked away.

Inside, the 12.3-inch touchscreen infotainment and instrument cluster screens are housed within the wraparound design of the upper dashboard.

The gear selector used for the automatic transmission is relocated from the centre console to the steering wheel column.