The single was released as a limited edition 7" white vinyl on 22 April 2013 for World Record Store Day.

The release was also backed up with two exclusive in-store performances, one in Edinburgh's Avalanche and the other in Glasgow's Love Music.

Rick Fulton of the Daily Record described the new single as "gorgeous, simple, devastating.

"[3] However, NME writer Nick Levine wrote: "here's a break-up song that makes 'We Are Never Ever Getting Back Together' sound soft.

It's basically just piano and hate, and the way James Allan sings 'I'd rather be dead than be with you' could curdle custard.