To promote the song, AOA Cream performed "I'm Jelly Baby" on several South Korean music programs, including Music Bank, Show!

The song was a moderate success peaking at number 26 on the Gaon Digital Chart.

On February 2, 2016, FNC Entertainment released teaser images titled "Secret Cream" featuring AOA members Yuna, Hyejeong and Chanmi, revealing that they will form the second sub-unit of the girl group, setting the release for their first music video for February 12.

On February 3, it was revealed that the name of the sub-group will be AOA Cream, and the name of the song will be "I'm Jelly Baby".

[4][5] The song was released as a digital single on February 12 on several music portals, including iTunes for the global market.