It began with a titular handwritten poster publicly displayed near the rear gate of Korea University's College of Political Science and Economics.
[1] The poster, titled How are you all doing these days?, was created by Ju Hyun-woo, a business school student and Labor Party member, and was put up on 10 December 2013.
In the poster, Ju criticized social and political injustices in South Korea, questioning whether people can truly be "fine" in such circumstances.
The author pointed to systemic inequalities, such as punishments for protesting corporate greed, the rise of precarious employment, and the exploitation of younger generations.
[3] Within days, the movement gained traction as students from various universities responded by creating and displaying their own handwritten posters, sparking a broader conversation on social and political issues.