Nearly a year after the release of his third studio album One Thing at a Time, Wallen started teasing new music in January 2024.

[2] The snippet revealed "dark, twisted storytelling" about Wallen being the destructive partner in a relationship combined with a "raw, demo-style production".

[3] Shortly after his post, the audio went viral on TikTok with fans dubbing it Wallen's "narcissist" song due to its lyrical content.

[5] On January 24, 2025, the singer announced the title of his upcoming fourth studio album and its accompanying tour.

[7] It was written by long-time collaborators Ernest, Ryan Vojtesak, Grady Block and Jamie McLaughlin with production credits from Big Loud-affiliated producers Joey Moi and Charlie Handsome.