The song is narrated in the music video by a seasoned expatriate traveller who describes a number of experiences that are unlikely ("I met a man in Kathmandu who claimed to have two willies"), fantastical ("I've seen unicorns in Burma and a Yeti in Nepal"), absurd ("I've had a close encounter of the 22nd kind, that's when an alien spaceship disappears up your behind"), nonsensical ("I've danced with ten foot pygmies"), outright impossible ("I've had sunstroke in the Arctic and a swim in Timbuktu"), or humorously defy stereotypes ("[I've met a] working Yorkshire miner") to a bored bartender (Lord Lucan), stressing at the end of each verse that, despite all these exotic experiences, he has never met a nice South African.
The chorus is sung by a number of gun-toting white South Africans and a sheep, out on safari wearing Springbok jerseys, who bluntly describe themselves in a variety of insulting ways, such as "arrogant bastards who hate black people", "ignorant loud-mouths with no sense of humour" and "talentless murderers who smell like baboons".
As the song progresses, dead animals are piled up on their Land Rover and the barman becomes ever sleepier before collapsing on the floor.
At the time Breytenbach had, as the song points out, been living in exile in Paris and had been previously imprisoned by the South African regime for treason.
[2] In 2009, Lawrence Hamilton published a journal article called "'(I've Never Met) a Nice South African': Virtuous Citizenship and Popular Sovereignty".