[1] The concept of the show involved Kellerman and his ego (explaining the name of the show) against the world, represented by Holley, broadcasting via satellite from Boston, with producer Bill Wolff, the former "Disembodied Voice" from Around the Horn, appearing live from NYC as the "impartial" mediator.
The first round would still feature the same debate between Holley and Max, but they were no longer scored.
The final segment saw Bill Wolff make his first appearance of the show and again saw Max answer emails from viewers, with Wolff arbitrarily deciding after the segment was over whether Kellerman would receive love or hate mail.
Despite the high ratings, the last episode of I, Max aired on February 18, 2005, nine months after it debuted.
He also took time away from sports television media just beforehand and after the cancellation due to grief over his brother's October 2004 death from a homicide, which former boxer James Butler was convicted for carrying out.