[2] iF3 stemmed from its founders’ will to unite all elements that compose freeskiing culture in one place, such as ski cinematography, producers, athletes, photography, brands, music, art and parties.

[3] The stated mission of the festival is to, recognize the best of what the freeski community has to offer through innovative and entertaining media and events in order to unite sport with culture and expand it to new levels.

The International Freeski Film Festival (iF3) was created in 2007 by ski industry veterans: professional photographer Félix Rioux, Newschoolers publisher Doug Bishop, and Bite Size Entertainment's Jean-Francis Durocher.

An international jury panel reviews all the movies submitted online prior to the event, and the awards to be announced and given during the festival in Montreal.

In addition, iF3 has organized events in several other cities including Innsbruck, Le Massif, London, Mont-Tremblant, Amsterdam, Tokyo, Santiago, Stockholm and Whistler.