[7][8] The magazine's content includes original research in specially-commissioned articles[1][9] that are unique.

Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film.

[12] In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with Popcorn Taxi film festival.

[2][13] IF Magazine ran the IF Awards[13] from 1999 until 2011, with various sponsors acquiring naming rights over the years.

[14] In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011.