The new design largely maintained the general shape of the original Rambler with a completely new interior and facelifted "European" grille and rear end.

In 1978 the Argentinian automobile market began to slow down considerably and this also coincided with the relaxation of trade restrictions and the introduction of foreign-made cars.

A marketing effort was established by IKA, known as the "Argentine Mission of 1969" with coordination by engineer Oreste Berta and under the leadership of Juan Manuel Fangio because competing in auto racing was viewed as an investment in brand image.

[6] The factory modified three cars by reducing their weight from 1,407 to 1,365 kg (3,102 to 3,009 lb) and increasing the engine output to 250 hp (186 kW; 253 PS) at 5200 rpm to give them a top speed of 230 km/h (143 mph) as well as suspension adjustments using wider tires.

3 Torino that was driven by Eduardo Copello, Alberto Rodriguez Larreta, and Oscar Mauricio Franco, had covered the most laps of all – 334, but lost the top position because they accumulated various penalties during the race.

[10] The IKA Torino won the Turismo Carretera, a popular touring car racing series in Argentina in 1967 with Eduardo Copello, 1969 with Gastón Perkins, 1970 and 1971 with Rubén Luis di Palma and 2022 with José Manuel Urcera.

The appeal of the IKA Torino to collectors outside of Argentina is limited because exporting one is difficult due to numerous registration and ownership regulations.