The character U+1F91F 🤟 I LOVE YOU HAND SIGN was added to the Unicode standard in version 11.0, released June 2018.

[5] Popular 80s professional wrestler Jimmy Snuka would frequently flash the ILY sign with both hands during his matches and interviews, including while standing on the top rope before delivering his finishing move "Superfly Splash".

He has stated in a television interviews that he was a Marvel comics fan, and was inspired by the Doctor Strange use of the symbol to use it himself in photoshoots.

He later (by 1976 or earlier) had black gloves made that lacked index and pinky fingers so that even his raised open hand would emulate the ILY sign.

The ILY sign is also a part of the choreography for the song "CASE 143" by Stray Kids (with "143" as a code for "I love you").