The program is developed and distributed by IMC AG, a German company based in Saarbrücken.
[1] The interface of IMC Content Studio resembles the design of Microsoft products.
Beside producing content for e-learning, the software can be used to design graphic novels, interactive books and presentations.
In addition to visual content, the program offers the option of producing audio-content via speech synthesis.
The usage range varies from basic training, often with multiple choice tests, up to complex MOOCs at Corporate Universities.