An editorial statement in each issue explained that the magazine was produced using only "lay equipment", such as home computers and 35mm cameras, that were inexpensively available to the general public.

Early issues were typeset using a Commodore 64 and a dot-matrix printer, giving the magazine a distinctive hand-crafted appearance.

[2] The magazine soon switched to a more professional appearance using laser printers with Springboard Software's The Newsroom or Berkeley Softworks' GEOS geoPublish software for 8-bit Commodores, before changing its editorial focus and publishing platform to the Amiga, and changing its name in issue 32, September 1990, to .info which was coincidentally the file extension of Amiga icon files.

The magazine switched to its new name and exclusive focus on the Amiga because by 1990 there was no news to cover or advertising interest in 8-bit Commodores.

These were Jim Oldfield and James Strassma's Midnite Software Gazette (which had previously absorbed 'The Paper',[5] one of the oldest independent publications supporting Commodore computers), Mitch Lopes' RoboCity News (the one-time official publication of FAUG, the First Amiga Users' Group, before it was spun off), and Chris Zamara and Nick Sullivan's Transactor (the official publication of TPUG, the Toronto PET Users' Group).