It was established through a coalition including the NSPCC, Nesta, Mind Candy, NASUWT, Joanna Shields and Mozilla.
Children should receive support and protection from adults in order to easily understand their online activity and its consequences.
Children should have the information and ability to engage and disengage freely with creative and participatory part of the internet in order to develop and protect themselves.
One of their initiatives is the research on Youth Jury, gathering data on how young people perceive their need for privacy rights online.
iRights supports Net-Aware.org.uk to provide guidelines and information on social networks to parents and educators.