ITVFest is the first festival dedicated to independently produced pilots and webseries, with an emphasis on new media.

[6] In 2015, on attending ITVFest IndieWire called independent television is "a real, new part of the industry that deserves attention.

"[7] In 2017, ITVFest partnered with HBO in a deal that awarded festival winners meetings with top executives.

[9][10] In 2018, Adaptive Studios bought the rights to Astral, a television drama set to include actors Ben Affleck and Matt Damon, from a creator met at ITV Festival.

[14][15] Also in 2019, ITVFest contracted a multiyear sponsorship with Abrams Artists Agency, marking the first direct connection between a TV festival and an agency, while simultaneously rebranding to Catalyst Story Investitute & Content Festival.