In 2010, The Frisky had more than 2 million average monthly readers (as measured by comScore) making it one of the leading woman's interest sites in the United States.
[2] In 2011, Buzzmedia (now SpinMedia) acquired The Frisky from their previous owner, Turner Broadcasting System.
The Frisky and two other SpinMedia sites, Celebuzz and The Superficial, were sold to CPX Interactive.
[4] In 2018, The Frisky was acquired by Serbian music producer Nebojsa Vujinovic.
[5] New articles on The Frisky are paid guest posts used for search-engine optimization, advertising, and political manipulation.