In 1989, two ITV companies, Central Independent Television and Anglia Television, became the first to have a joint sales team via a single organisation to deal with advertising, which allowed for reduced operational costs and a larger number of potential customers.
Dick Emery then left the company to join the board of ITN as its first commercial director.
[8] TSMS also acted as a consultant to international broadcasters such as BBC Select and Nederland 1 in the Netherlands.
[9] In January 1997, Tim Wooton become chief executive of TSMS, before leaving in April 1997 to join media buying agency ZenithOptimedia.
[2] In January 1994, Granada took over LWT, but the deal was in breach of regulation due to the amount of airtime being controlled by one company, which resulted in Scottish and Grampian leaving Laser Sales to join TSMS.
On 4 September 1996, Yorkshire-Tyne Tees Television suggested it might terminate its contract with Laser Sales due to a continuing decline in advertising revenue, which was in part due to speculation that Granada was planning to buy Yorkshire-Tyne Tees Television,[13] which happened nine months later.