[1] IUMA was started by Rob Lord, Jeff Patterson and Jon Luini from the University of California, Santa Cruz in 1993.
Further, it provided an easy-to-use home page for the band and the ability to distribute their music with no bandwidth fees.
[4] IUMA flourished, hosting events such as "Music-o-mania", the largest online "Battle of the Bands" ever held.
The winners were given rock star treatment, flown to San Francisco to open for Primus at the Fillmore auditorium.
John Gilmore, co-founder of the Electronic Frontier Foundation (EFF), managed to retrieve the surviving files before its shutdown.