In recent times, artists such as Nine Inch Nails and Radiohead, who once had major label record deals, have started to release their music independently.
But this concept changed when major artists such as the Eagles and Nine Inch Nails became independent and parted their ways with record labels such as Interscope.
Similar to bloggers, music curators including podcasts, DJs, and YouTube channels are all dedicated to finding quality new songs from unsigned artists for online audiences to discover.
[5] Island Def Jam Music Group partnered with Tunecore to launch IDJ Firstlook, a new web portal that provides unsigned artists with potential access to such coveted major label services as worldwide distribution and marketing.
Other efforts made in this field include Magnatune, an independent record label based in Berkeley, California, United States.
Notable artists who have never been signed to a major record label include Tom MacDonald, Chance the Rapper,REN, Macklemore, Noname, David Choi and Ryan Upchurch.