Its popularity has made it one of a number of Australian patriotic songs considered as alternatives to the current national anthem, "Advance Australia Fair".

[citation needed] In October 2003, in conjunction with the sponsorship of the 2003 Rugby World Cup, Australian telecommunications giant Telstra launched a new campaign centred on the song remixed and performed by Rai Thistlethwayte.

[9][10][11] In aid of the Farmhand Foundation's Drought Relief Appeal, Telstra released a CD of the Rai Thistlethwayte rework that sold for $6.

In 2009, two additional verses were added to show remembrance during the official National Day of Mourning for the victims of the Black Saturday bushfires.

[12] Woodley performed the song along with his daughter Clare and Kinglake fire survivors Merelyn and David Carter during the memorial service at the Rod Laver Arena in Melbourne on 22 February.

[15] "I Am Australian" was released in 1997 by trio Judith Durham (of the Seekers), Russell Hitchcock (from Air Supply) and Yothu Yindi's Mandawuy Yunupingu.

[17] "I Am Australian" was covered in 2014 by Dami Im, Jessica Mauboy, Justice Crew, Nathaniel Willemse, Samantha Jade and Taylor Henderson, with John Foreman on piano.

These consisted of various everyday Australians, in isolation due to the stay-at-home orders imposed by federal, state and territory governments during the COVID-19 pandemic, each of which covered the song in front of a video camera from their homes.