"[3] After the band wrote the "skeletons" of the songs for I Am King, Code Orange revisited the tracks to look for moments where they could, "incorporate these little sonic nuggets that excited us or intrigued us.

[11][12] The following month, Code Orange launched a mysterious viral marketing campaign and website dubbed "Thinners of the Herd", which asked for fans' names and home addresses.

[13][14] In June 2014, Code Orange released a music video for the title track, "I Am King", directed by Max Moore.

[15][16] Writing for Exclaim!, Gregory Adams said "I Am King" is "a little gory" and also said, "While the black and white video strings together savage shots of the group ripping through fast and punchy hardcore licks and a monster of a mosh section from inside a straw-strewn barn, there's even more menacing footage mixed into the clip's runtime.

"[16] In July 2014, Code Orange released an online stream of the song "My World",[17] followed by a music video for "Dreams in Inertia" in August 2014, again directed by Max Moore.

In an interview about an upcoming show in Portland, Oregon, drummer Jami Morgan explained, "We're gonna play one song off [Love Is Love/Return to Dust] and that's it.

"[21] Code Orange's first tour in support of I Am King was a brief stint opening for Killswitch Engage and Ringworm surrounding its participation in the This Is Hardcore festival on July 24, 2014.

[25] Writing for Consequence of Sound Ryan Bray stated: "Guttural metalcore still reigns loudly over any dreamy, indie rock ambitions that Code Orange entertain on I Am King.