I Don't Luv U is a 2013 Indian Hindi-language romantic drama film, starring Ruslaan Mumtaz and Chetna Pande in the lead roles.

The film was produced by Dr. Anil Kumar Sharma and written and directed by Amit Kasaria under the banner of Amrapali Media Vision.

The police investigator attending the scene recognizes Yuvaan as the same student who was involved in a college MMS sex scandal.

Amey says that the day after the recording was made, Yuvaan and his friends planned to go out, but before leaving they met Aayra, who gave him her diary in which she expresses her love for him.

When they return from the outing, Amey receives a call from a friend, saying that an MMS recording of Aayra and Yuvaan had been leaked to the whole college and the media was starting to pick up on it.

The soundtrack album has eleven songs, ten of them composed by the music duo Aman Pant - Benson Baby.

"[4] Gaurav Malani of The Economic Times gave the film a rating of 1.5 out of 5 saying that, "The makers lack the sensibility and the sensitivity to handle an intricate issue like MMS and are rather myopic in their outlook.

"[6] Martin D'Souza of Glamsham gave the film a rating of 2 out of 5 saying that, "At the heart of I DON'T LUV U lies a very relevant issue.

"[7] Tushar Joshi of DNA India gave the film a rating of 1 out of 5 saying that, "I Don't Luv U is a futile exercise in using a MMS controversy as a tool to lure the audience into watching a half baked script, some cringe worthy scenes and performances that look like an audition gone bad.