"I Luv This Shit" was written by August Alsina, The Exclusives (Sean McMillion and Ralph Jeanty), Samuel Irving III, Christine Massa, and Trinidad James and was produced by Knucklehead.

It revolves around about partying with alcohol and drugs with the central hook "I love this shit",[3][4] and references the vodka Ciroc, yet there is an element of sorrow to Alsina's vocals.

[6] "I Luv This Shit" was originally recorded for Alsina's mixtape The Product 2 (2013), and was included on his debut EP Downtown: Life Under the Gun (2013).

[1] "I Luv This Shit" was released as a digital download by Def Jam Recordings on February 19, 2013 in Canada and the United States.

[12] Trey Songz and Chris Brown appeared on another remix of "I Luv This Shit"; it was released for digital download by Def Jam on October 4, 2013 in the US.

[3] A panel of writers for Complex placed "I Luv This Shit" at number thirty-three on its list of the 50 Best Songs of 2013; Claire Lobenfeld disapproved of James' verse but lauded the "quivering beauty" of Alsina's voice.

[17] "I Luv This Shit" topped the Mainstream R&B/Hip-Hop chart for two weeks in October 2013,[18] becoming the first R&B artist to reach number one with a debut single since Jeremih with "Birthday Sex" in 2009.

[20] It spent three weeks atop the US Heatseekers Songs in October and November 2013,[21] then peaked at number forty-eight on the Billboard Hot 100.

[22] On March 6, 2014 the Recording Industry Association of America (RIAA) certified "I Luv This Shit" gold for shipping 500,000 copies.