It is set for release on March 21, 2025, through SMG Music, Friends Keep Secrets, and Interscope Records.

[1][2] The first speculation about Gomez's possible return to music appeared on February 12 after The Sun reported where they wrote: "Gomez will drop a surprise new music release ahead of the BAFTAs after previously vowing to focus on her acting career", and "the song will be shared on Valentine's Day".

At the 40th Santa Barbara International Film Festival on February 10, where Gomez received the Virtuoso Award for her performance in Emilia Pérez,[4] Gomez said "It will be very hard for me to ever go back to music after [Emilia Pérez]";[5] despite her previous statements, Gomez announced a collaborative studio album with her fiancé Benny Blanco by writing in her Instagram post: "I always trick you guys my NEW album I Said I Love You First with my best friend @itsbennyblanco, is out on 3/21".

[7] The announcement has become one of the most visible high-profile celebrity engagements, generating $30 million in earned media value (EMV), and one of the most-liked Instagram post.

[8] On February 13, 2025, "Scared of Loving You" was released as the album's lead single, along with its music video.