It was released through Grade A Productions and Interscope Records on December 16, 2023, as the lead single from the former's fifth and final studio album, The Party Never Ends (2024).

The song was released on Juice Wrld Day, an annual festival that is held on the third Saturday of December at the United Center in Juice's hometown of Chicago, Illinois, in which artists perform to pay tribute to the late artist.

In a press release: Juice's mother, Carmela Wallace, spoke about the song: I can recall Jarad [Anthony Higgins aka Juice WRLD] playing Eminem's music on repeat at home because he was a huge fan.

Eminem reflects on his own struggle with drugs early in his career: "I was lucky, my escape was narrow and due / Now think I take it for granted / That I'm still here, synthetic heroin you tried to kill me, then you murdered Jarad, didn't you?

He name-drops celebrities that died from drugs, such as Lil Peep, Ol' Dirty Bastard, Shock G, Pimp C, Prince, and Michael Jackson.