The tour is in support of her second studio album, Sorry I'm Late, released in May 2014.

After a few Brazil dates, the tour continued into North America until 3 November 2013 at Orlando, Florida.

Fifth Harmony, Zara Larsson and Jackson Guthy were the opening acts for the tour.

Cher Lloyd spoke about the tour in an interview with Artistdirect.

I really wanted to open the door a little bit and perform some brand new songs.