[2] Lloyd herself co-wrote five songs on the album, working with new producers and songwriters such as Beth Ditto and Tove Lo.

[7][8] Lloyd also confirmed that Sorry I'm Late, which was originally due for release in November, was pushed back until early 2014, despite the record being done.

[11] In a July 2014 interview with Digital Spy, Lloyd spoke on being told by L.A. Reid to go back into the studio and create more "magic".

"[12] Lloyd confirmed that she would be playing 34 shows across North America on the I Wish Tour as part of the album's promotion.

Opening acts include Fifth Harmony, Zara Larsson, and Jackson Guthy[13] During the tour Lloyd performed new songs except "Killin' It" and "Alone with Me".

While it’s still that fresh and carefree pop music that’s sure to be on every tween's playlist this summer, it does have elements that show Lloyd as a blossoming young woman".

They further praised the album's lyrical content, saying "There are a number of tracks here that show Cher’s growth and maturity.

The lyrics show that’s she’s not just about crushing on the boy next door and hanging with her girls", labeling Sirens, Sweet Despair and Goodnight as highlights of the album.

They said the album "finds the former British X-Factor contestant maturing just enough from her 2011 debut to show growth, while still retaining all of her bright, infectious pop sensibilities".

They closed their review by stating "in the 21st century world of extreme pop divas and powerhouse productions action-packed with hooks, beats, and hashtagged lyrical content, Lloyd comes off as a natural, a likeable girl next door with a queen-sized attitude and voice to match".

[34] Jason Scott of Popdust awarded the album a 4/5, stating that it "could very well curve the mainstream in a refreshing new direction".

He also heavily praised "Sirens", calling the track "one of the finest releases of the year, any genre" and closed his review by stating "Fans couldn’t ask for more on a project that sees one of the most promising rising stars shed her former bubblegum self and find a more mature, complex sound.

[32] Time magazine also praised the album, saying that it "abandons what made her polarizing without losing what makes her interesting".

They closed their review by stating "Though Lloyd has access to some of the top producers in pop, she hasn't delivered the kind of inescapable hit required for her to be added to the A list.

[35] On 20 May 2014, Nielsen SoundScan released their Building Chart, which projected the album to debut at number nine on the Billboard 200.