"I Won't Tell You" is the third single from Lacuna Coil's fifth album, Shallow Life.

[2] The music video for "I Won't Tell You" was directed by the Italian director and producer Roberto Cinardi with the pseudonym of SaKu and premiered on the official MySpace page of the band on Tuesday 12 January 2010.

The video was shot in Milan at the BaseB on 5 December 2009 and was produced by the Italian production company Red Rum.

For the first time we've invited our fans to be part of the clip and be the main attraction together with the band.

Despite the cold temperature there was a nice and warm human atmosphere between the band, the fans, and my crew.