"[8] Shallow Life was reportedly set to be the band's first concept album, containing references toward superficial lifestyles in the world today.

The song "Not Enough" was released as a free download on the Italian Music website XL with the backstage of Spellbound video on 1 April 2009.

On 14 April 2009, the band created a poll on their MySpace profile for fans to choose the second single, involving nine songs from Shallow Life.

[10] Shallow Life was re-released as a double disc deluxe edition with new artwork from 22–27 January 2010 in Europe,[11] and 22 February 2010 in North America.

Allmusic writer, gave a mixed review to the album and rated it as two-and-a-half stars out of five and wrote: "In all fairness, Shallow Life, does come on very much as expected based on Lacuna Coil's preceding career arc, and many observers would argue that backtracking isn't the solution either if a band is to prosper in the long run -- but it may have to be here, given the underwhelming sales and vociferous critical backlash bestowed upon the album.