Ian Adamson (born August 29, 1964) is a former competitive adventure racer,[1][2][3][4] television professional[5] and president of World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO).

[6][7] Adamson started competing in middle distance running, road cycling, cross country and swimming at school.

While at university he focused on canoe and kayak, winning the Australian Universities Canoe Championship in C2 Wild Water in 1988, and has four Guinness World Records[8] for the longest distance paddled in 24 hours (1997, 2004), Highest Altitude Obstacle Course Race[9] (2021) and Highest Altitude Fitness Class[10] (2021.)

Adamson is an eleven-time world champion adventure racer,[11][12] featured on television shows including the Eco-Challenge, Primal Quest,[13][14] Raid Gauloises,[15] Men's Journal Adventure Team and X-Games that aired on Outdoor Life Network, ESPN, Discovery Channel, USA Network and MTV from 1995 - 2006.

He was a founding member of Team Nike ACG/Balance Bar[16] Adamson worked at Newton Running Company[17] from 2007 to 2014 as Director of Product Development,[18] and later Director of Medical & Education [19] and previously in an advisory capacity as a sponsored athlete[20] for GU,[21] Giant Bikes,[22] Nike[23][24][25][26] (2002-2007.)