Ian Gerard

[7] Gen Art focused on producing fashion shows for emerging designers, film festivals for independent film-makers, exhibitions for visual artists, live music productions and custom programs.

[8][9] It was described by the New York Times as such: "With an advisory committee of blue-chip artists, press representation to rival any profit-making organization, a promotional video that could have been the trailer to the film 'Reality Bites' and a phalanx of no-nonsense assistants at the tables by the door, it was perhaps the most professionally run event for a fledgling charity in the history of civilization".

[10] During his tenure, the company opened additional offices in Los Angeles, Chicago, San Francisco and Miami, and produced over 100 events each year.

Clients included Cadillac who presented the music and fashion program called "Sound Waves" in Montauk[15] and the IVY Innovator Awards.

[21] Gerard's most recent venture is with The Curio, co-founding it[22] in January of 2022 with entrepreneur Matt Woodburn and quickly including fashion designer and writer, Maggie Gillette.