[8] On the live streaming platform Twitch, Ibai operates the second most-followed channel according to analytics company Social Blade.

[15][16][17] In February 2020, Llanos quit commentating League of Legends, and left LVP to become an exclusive content creator for the G2 Esports team, along with Ander Cortés, Reven and Ernesto "BarbeQ" Folch.

[18] [19] In January 2021, Ibai made a significant career move, announcing his departure from G2 Esports to launch his own streaming brand.

Following episodes featured footballers such as Andrés Iniesta, Ronaldinho, Paulo Dybala, Sergio Agüero and Sergio Ramos, and musical artists like Ed Sheeran, Bad Bunny, Nicky Jam, J Balvin, Rauw Alejandro, Jhayco, Duki, Aitana and Nicki Nicole.

[28] The partnership was dissolved after just one year in November 2023, after Rogue owner Infinite Reality had reportedly experienced financial issues.

[29][30] In January 2024, KOI was acquired by MAD Lions and Toronto Defiant owner OverActive Media in a combined merger that also included fellow Spanish organization Movistar Riders.

[31][32] On 19 December 2024 he will recreate The Squid Game in Madrid, in collaboration with KFC and Netflix, after the release of the second season of the series.