Based in Dallas, Texas, it launched in 2004 hoping to market itself solely through word of mouth.
[2] The search engine originally launched with features designed to make web searches on a PDA much easier, for instance allowing users to email a query to the engine and receive their results back in response.
IceRocket's Big Buzz feature allows users to search Blogs, Tweets, news, images etc.
The IceRocket site was a free resource for people looking to monitor their brand, it was ad supported.
IceRocket had an API that it licenses to social media monitoring firms as well as PR agencies.