Originally intended to be just for professional footballers, it branched out to many other international sports people as well as television personalities, actors and selected first class airport lounges.
[1][failed verification] The magazine had four sections: StyleIcon, FashionIcon, LifestyleIcon and TravelIcon.
Jamie conducted interviews with "A-list" sports stars for the cover articles.
Clerkson was General Manager of Maxim USA (2001–2004) and editorial director of Dennis Publishing (2004–2006).
Clerkson and Needham's publishing company, Grand Parade produced Icon under contract from 2008 to 2010.